Closer to Our Customers – Fredrik Axelsson Takes on New Role as Senior Key Account Manager

At Hot Screen, we are strengthening our sales organisation to create an even clearer customer focus. Fredrik Axelsson is transitioning from his role as Commercial Director to Senior Key Account Manager. At the same time, Robin Östlund will continue as Sales Manager, with expanded responsibility for the entire sales organisation.

 

In his new role, Fredrik will focus on our key accounts and on developing long-term business opportunities together with them. His extensive experience and strong business acumen will enable him to work even more closely with our customers, deepen his understanding of their businesses and identify new opportunities.

 

“What appeals to me is the opportunity to gain a deeper understanding of our customers’ needs and develop new opportunities together with them,” says Fredrik.

 

A Focus on Long-Term Relationships

An important part of Fredrik’s new role will be to continue strengthening our relationships with our key accounts. To Fredrik, a strong customer relationship is about more than an individual transaction. It is built on trust, responsiveness and a solid understanding of where the customer is heading.

 

“It is important that we listen to our customers and work closely with them. When we understand their businesses and challenges, we are also better equipped to identify future opportunities.”

 

We also want to support our customers as they take their next steps. As they grow, enter new markets or develop their offerings, we want to be there as a natural, long-term partner.

 

Robin Östlund Continues as Sales Manager

Robin Östlund will continue in his role as Sales Manager, focusing on leading and developing our sales operations. As part of this change, his area of responsibility will expand, giving him overall responsibility for the entire sales organisation.

 

The new division of responsibilities gives Robin even better conditions to lead the day-to-day sales operations, while allowing Fredrik to devote more attention to our strategic customer relationships and long-term business development.

 

“Fredrik and I share the same vision for how we want to develop our sales operations going forward. The new division of responsibilities allows us to make the most of our respective strengths and creates excellent conditions for getting even closer to our customers while continuing to develop Hot Screen,” says Robin.

 

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